AccentCare Adds to Leadership Team


July 14, 2020 (DALLAS) – AccentCare, Inc., adds two seasoned health care leaders to its executive team.  


Dallas-based AccentCare, one of the country’s largest post-acute providers serving over 50,000 patients, is pleased to announce the addition of two new experienced executives to the organization’s leadership team.  Anita Messal has joined the organization as the company’s new Chief Integration Officer, and Semone Neuman has joined the organization as the company’s Chief Administrative Officer.


We are excited to have both Anita and Semone join AccentCare. Both are extraordinarily well respected in the health care industry and bring significant experience in building and scaling successful businesses. Anita and Semone will play pivotal roles supporting our continued market-leading, organic growth, and M&A strategies,” said Steve Rodgers.


Anita Messal has been appointed as the company’s new Chief Integration Officer. She will serve as a senior member of the executive leadership team, responsible for transitioning and integrating major growth projects.


Anita has over 35 years of health care, insurance, and benefits experience. Prior to AccentCare, Ms. Messal most recently served as President & Chief Operating Officer for PlanSource Benefits Administration, Inc. In this role, she was responsible for all aspects of company technology & operations, including Technology, Product, Service Delivery, Legal, and Human Resources.

Prior to PlanSource, Ms. Messal served in a broad range of leadership roles with Optum Health and its family of companies, including acting as President & CEO of Evercare Hospice within OptumHealth. Chief Operating Officer for OptumHealth International and Chief Operating Officer of OptumHealth Care Solutions.


AccentCare’s vision and commitment to accretive, rapid growth have created an enviable success story,” said Anita. “I’m excited to join such a forward-thinking company that is poised to transform the industry.”


Ms. Messal holds a BA from the University of Minnesota and an MBA from the Carlson School of Management at the University of Minnesota.


Also joining AccentCare is Semone Neuman, the organization’s new Chief Administrative Officer. Semone is responsible for advancing AccentCare’s operational capabilities across the enterprise and propagating its innovative shared services structure.


Semone joins AccentCare after an extended, successful executive leadership tenure at Health Management Systems (HMS). Most recently, Semone served as the Head of HMS’s Continuation of Benefits line of business, a business unit that expanded by more than 50% over the last four years.


Prior to joining HMS, Semone served in several leadership roles at United health care, culminating in acting as Senior Vice President of United’s Claims Operations Unit. Semone holds a BS from the University of South Carolina and an MBA from the University of North Carolina- Charlotte.


I’m excited to join the AccentCare team and add to the organization’s momentum,” said Semone. “AccentCare is an admired thought leader in deploying a high-quality, high-reliability support infrastructure. I’m looking forward to advancing the organization beyond its already successful model.”


AccentCare has over 30 strategic partnerships with insurance companies, physician groups, and major health systems, including joint venture companies branded as AccentCare Asante Home Health, AccentCare UCLA Health, AccentCare UC San Diego Health at Home, and Texas Home Health Group, an affiliation with Baylor Scott & White Health.


The company’s approach to health care, including proprietary RightPath disease-specific programs, leads the industry in avoidance of unplanned re-hospitalizations, faster starts of care, and quality performance evidenced by a number of third-party distinctions. All of the company’s home health and hospice agencies are CHAP-accredited, and have respectively earned an overall 4.8-star quality rating from CMS. AccentCare is honored to be recognized by the We Honor Veterans program.


Media contacts:

Darin Szilagyi, APR

AccentCare VP, Marketing & Communications

C: (281) 536-5725