AccentCare name Chief Medical Officer

AccentCare’s new CMO

By Joyce Famakinwa

AccentCare has promoted Dr. Balu Natarajan to the roles of executive vice president and chief medical officer (CMO), effective immediately.

“In his almost two decades with our company, Dr. Natarajan has been an invaluable asset to our team, demonstrating exceptional leadership and medical expertise,” AccentCare CEO Laura Tortorella said in a statement. “With his proven track record of putting patients first and building best-in-class clinical teams, I am confident that Dr. Natarajan will continue to advance our delivery of high-quality, consistent, and connected care.”

AccentCare is one of the largest home health and hospice providers in the country. The Dallas-based company also provides personal home care, palliative care and other home-based care services. Its footprint includes 250 locations across 31 states and the District of Columbia, and it serves more than 200,000 individuals each year.

In his new role, Natarajan will be responsible for overseeing all of AccentCare’s clinical care operations and patient experience initiatives.

“Our team will continue to be guided by the patient’s voice and put patients at the center of everything we do as we deliver high-quality care,” Natarajan said in the statement. “From coast to coast, patients and their families are counting on providers to help them navigate a complex health care system. I look forward to working with our clinical teams and partners to develop and implement strategies that promote innovation and drive successful patient experiences and outcomes. I am excited about working with Laura and the entire team as we continue to treat our patients with integrity, compassion, and excellence.”

Prior to his promotion, Natarajan served as CMO for the company’s hospice service line.

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